WHY? because it’s there? because we can? because if you don’t someone else will!
We, just like you, believe that clothing is more than simply putting on material to cover yourself up but rather it reflects who you are as an individual. As cliché as this may sound, clothing has the ability to make you feel a certain way and has the power to turn the person wearing it into anything they want to be.
Supersaturated is about dedication to what you believe in. It’s about the individual commitment that ordinary people put into extraordinary paths.
We take inspiration from those around us who lose themselves in the passions and those that do what they do in order to define themselves: not because they have to. but because they want to.
They have the commitment and dedication to succeed, and at Supersaturated we try to reflect this.
Supersaturated don’t sing and dance about being a solely ethical company. We are, we just don’t think it should be the whole point of buying our clothes.
It’s pretty cool to be seen to be green at the moment but radical statements about your affinity to ethical wear when not all your products are is pulling the wool over your customers.
We are honest, where we can we use organic clothing, in all cases we use eco-friendly water-based printing, and without exception we are honest to our customers about our ethics.